Dr. Dave Logan

Author of New York Times #1 Bestseller Tribal Leadership (also hit #1 on Amazon and #2 on USA TODAY Bestselling lists), Author of the Bestseller The Three Laws of Performance, TED Speaker

Expert on Leadership, Professor of Organizational Communication, Expert in cultural transformation in the workplace

David Logan studies how people communicate within a company — and how to harness our natural gifts to make change within organizations. He looks at emerging patterns of corporate leadership, organizational transformation, generational differences in the workplace, and team building for high-potential managers and executives. Dave has a Ph.D. in Organizational Communication from the Annenberg School at USC.

Dave is a faculty member at the University of Southern California (USC), and management consultant. He teaches management and leadership in the USC Executive MBA. He is also on the faculty at the International Centre for Leadership in Finance (ICLIF), endowed by the former prime minister of Malaysia.

Dave works with Fortune 500 companies, including Qualcomm, Intel, Charles Schwab American Express, and Prudential. From 2001-2004, he served as Associate Dean of Executive Education at USC. During that time, he started new programs for major defense contractors and governments around the world.

Dave is co-author of four books including Tribal Leadership and The Three Laws of Performance.


Every organization and company is a tribe, or a network of tribes—groups of 20 to 150 people that form naturally, in which everyone knows everyone else, or at least knows of them. In this highly interactive session, Dave Logan show participants how to upgrade their organization one tribe at a time. The result is unprecedented impact, innovation, and success at hitting key performance goals. At the heart of this session is the principals’ ten-year study on 24,000 people (published in 2008 by HarperCollins as Tribal Leadership by Logan, King, and Fischer-Wright) that mapped, for the first time, five stages of corporate culture and the unique leverage points to nudge a group forward.

The result is industry-leading productivity, innovation, collaboration, and job satisfaction. The other benefits include that participants will be able to:

• Assess their culture’s effectiveness level.

• Improve the effectiveness of their culture.

• Take the first critical steps in building a higher-level culture.

• Identify shared values in their organization.

• Build upon values to overcome lack of consensus.

Endorsements of Dave Logan’s books:

Tribal Leadership:

“Tribal Leadership is the best book on cultural transformation I’ve read in many years, maybe ever.”

Mark Goulston, “Leading Edge” columnist at Fast Company magazine and bestselling author of Get Out of Your Own Way at Work

“Tribal Leadership presents a clear road map for the new reality of managing organizations, careers, and life. This book points to a new paradigm in not just information technology, but also business. It explains what to do in a world where every professional will have an electronic shingle on the Internet to create a vibrant, active, network.”

Reid Hoffman, Cofounder, LinkedIn

The Three Laws of Performance:

“This book filled with insights, real-life encounters and experiences shows us how we may do the work of transformation. Steve and David have written an inspiring, practical book, applicable in the corporate, labour, political, and civil society sectors, that will assist all who seek to rewrite the future of our world.”

Archbishop Desmond Tutu, Nobel Laureate, Former General Secretary, South African Council of Churches

“Change doesn’t happen in a vacuum; it happens when people see and hear a future they can get excited about. Steve Zaffron and Dave Logan show how true leaders sidestep stumbling blocks to articulate visions that inspire.”

Ken Blanchard, Co-author of The One Minute Manager© and Leading at a Higher Level