Wesley Mallette

A prolific sports and entertainment communications strategist, Wesley Mallette is noted for his experience in working with Fortune 500 companies, athletes and corporate executives in crisis situations. In 2005, Mallette played an integral role in the development of communications strategy for the National Basketball Players Association’s collective bargaining agreement renegotiation, effectively helping avert an NBA season-ending lock out. His achievements also include paving the way for the successful 2009 comeback of 2006 Tour de France winner, Floyd Landis; media training for several of USA Swimming’s top athletes, and an all-star line up of clients including 2008 Olympic Gold Medalist Cullen Jones. Drawing on corporate life lessons, and his background as a former two-sport Division I athlete, Mallette uses humor, straight-talk and the combination of play-by-play and color commentary to highlight core principles of strategic communications, brand positioning, crisis management and image consulting. Emphasizing the changing media landscape and new media opportunities, Mallette is adept at outlining communications strategies to best position sports and entertainment brands, athletes and corporations.

Currently CEO and Co-Founder of Los Angeles, CA based Elevation Sports & Entertainment, Mallette’s 20-year career track is set at the intersection of journalism, public relations, sports and pop-culture. His experience includes top corporate communications positions at Viacom’s MTV Networks, Black Entertainment Television, Inc., and Limited Brands’ Victoria’s Secret and Bath & Body Works.  In addition, Mallette helped  Carol H. Williams Advertising, one of the nation’s top advertising agencies.  Early in his career he also worked for Ketchum Communications and credits his tenure with the Children Defense Fund (one of the nation’s most respected child advocacy organizations) for his experience in public policy and coalition building.